FREE/Long Tail

2 million books at Amazon sell at least 1 copy/year

More great Amazon analysis from Morris Rosenthal: “Around 2,000,000 titles at Amazon sell at least one copy a year. They do so without crowding other books off the shelves, and there are millions and millions more titles selling at an even slower pace. But what must drive B&N and Borders absolutely nuts is that the “superstore” portion of Amazon’s inventory, the top 200,000 or so titles, are virtual as well. When the college bookstore season rolls around, tens of thousands of course titles pop into the top 200,000, without Amazon having to take any action to make room for them. When the students all have their books for the semester, the consumer and professional titles rush back in to fill their places. “