FREE/Long Tail

Where attention flows, money will follow

Kevin Kelly on non-monetary markets: “The tight coupling between attention  and money is dependable, bankable. Google made its billions because in addition to having a service that people wanted (the assumed minimum) it knew that sooner or later (and probably sooner than later) where attention flowed, money would follow. They won constant attention by providing slightly better performance and vastly better design. In the beginning they did not know exactly how the money would flow, only that it would.”