7th
“The latest craze: free ebooks”
From the AP: “In recent days, the top three Kindle sellers have been free books: Patterson’s, Joseph Finder’s “Paranoia” and Keyes’ “The Briar King.”“There’s always going to be someone who wants free things. What we’re trying to do is link free with paid,” Maja Thomas, senior vice president of digital media at Patterson’s publisher, the Hachette Book Group, said. “It’s like priming the pump.”
“What we like to do is make the first book in a series free, usually a series that has multiple books,” said Scott Shannon, publisher of the Del Rey/Spectra imprint at Random House, Inc., which published Keyes’ fantasy novel.
Shannon said Del Rey has had especially good luck with Naomi Novik’s “Temeraire” fantasy series after offering the first book for free. He said sales for the other Temeraire novels increased by more than 1,000 percent. “It’s been stunning,” he said.”
