FREE/Long Tail

Good WSJ review of FREE

Long and thoughtful review in the WSJ by Jeremy Philips, vice president of News Corp: Sample: “To be sure, businesses with pricing power don’t always exercise it. Millions of people would be willing to pay for their favorite social networks, but the potent network effect that derives from scale has made free an irresistible strategy. In the future, the “freemium” model that Skype and others use today will be increasingly important. It may allow businesses to preserve most of free’s scale benefits and advertising dollars while also building additional revenue streams.”