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Malcolm Gladwell review of Free in The New Yorker

A long review of Free by Malcolm Gladwell. Like many journalists, he finds Free unsettling: “Anderson is very good at paragraphs like this—with its reassuring arc from “bloodbath” to “salvation.” His advice is pithy, his tone uncompromising, and his subject matter perfectly timed for a moment when old-line content providers are desperate for answers. That said, it is not entirely clear what distinction is being marked between “paying people to get other people to write” and paying people to write.”“

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