Jun
28th
Sun
28th
Turning digital pennies into dimes
NBC’s Jeff Zucker once complained about having to trade “analog dollars for digital pennies”. Now at least it’s dimes. Bloomberg reports that top shows such as the Simpson now get higher ad rates on Hulu than broadcast. From the article: ““This is about scarcity,” Poltrack said. “All of the networks who are now streaming online have multiple advertisers competing for a small supply of premium programs. That premium content is what advertisers want.””
