26th
How Free vs. Paid is playing out in personal finance
PaidContent has a good piece analyzing the various free and freemium models on the personal finance sites: “In the battle for the online personal finance market, free has become the status quo. Both startup Mint.com and rival Quicken Online have amassed more than one million members each by charging zilch for their services. Now, though, both companies are seriously exploring charging for some features.”
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“For Quicken, charging would represent something of a turnabout. In October, the company dropped the $2.99 a month subscription fee that was part of the launch of Quicken Online. Stanley says the company discovered that there was an “overwhelming bias” towards a free offering and decided to embrace it. There’s no question, however, that while Quicken was charging for its product, Mint managed to capture much of the buzz around the online personal-money-management market.”
