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FTC: you must disclose when you blog about free stuff

From Gawker: “The FTC is issuing new “guidelines” that tell bloggers that they have to disclose when they’re writing about free crap that companies send them. This is a good rule but mostly unenforceable. Anyone can be a blogger and they’re the softest targets for flacks looking for good reviews. But then again the FTC sent me that t-shirt, so don’t believe a word I say.”

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