FREE/Long Tail

Murdoch creating global team to pursue freemium

The media tycoon wants to explore the premium (paid) side of the freemimum equation across all his content properties. From Paid Content: ‘A month after saying online readers’ dependence on free content is “going to have to change somehow”, News Corp.’s Rupert Murdoch has now “set up a global team, based in New York, London, and Sydney, to create a system for charging for online content in an environment where consumers have come to expect to get it for free”, The Daily Beast reports.”