May
5th
Tue
5th
Free Frisbee vs free checking (the $1,500 decision)
A cool MSN Money article on the psychology of different kinds of Free, in this case to offers from competing banks. “The two banks had very different methods of attracting students. One displayed a sign that said “free checking.” The other was handing out Frisbees. My choice was easy. I wanted the Frisbee. (Free checking? How boring.)” Years, later, when she added up the real cost of turning down free checking, she realized that Frisbee had cost her $1,500.
